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SWOT analysis is an instrumental framework that can assist a business or an organization assess its Strengths, Weaknesses, Opportunities and Threats. An environmental scan that covers both internal and external factors that can affect a business is necessary especially when conducting strategic planning. Since almost all business organizations have a purpose, it is very beneficial for them to conduct a SWOT analysis that would give them a comprehensive state of the business. The SWOT analysis has four parts but this article would just emphasize SWOT analysis weakness.

The SWOT analysis weakness is the second internal factor that must be considered when scanning the business environment. SWOT analysis weakness defines the characteristics of the business that puts it in a certain disadvantage as compared to others. Each business has its weakness that must be addressed or developed to improve profitability. Similarly, an objective SWOT analysis weakness allows management to re-evaluate its priorities. Problems, concerns, issues are part of the challenges when identifying the SWOT analysis weakness. Nonetheless, the obstacles should not be a stumbling block but rather a chance to build better business operations.
Some types of SWOT analysis weakness are lack of marketing expertise, undifferentiated products or service, poor quality goods or services, inefficient distribution channels, business location, lack of patent protection, weak brand name, high cost structure, lack of access to best natural resources, and a lot more. Let’s say that a firm’s reputation is tarnished because it has released expired products on the market, this has grave implications for the business. Customers who used to be loyal would shift to a more reputable brand. When this happens, a firm’s strength becomes a weakness which is almost irreversible. Understanding the factors included in the SWOT analysis weakness does not mean that management is already useless and the issue is uncontrollable. Actually, this must propel them to be more eager in balancing the weakness by searching for opportunities in the external environment.

SWOT analysis weakness is an opportune revelation for a business to examine the organization within and improve the areas that contribute to such weaknesses. The weakness are not stumbling blocks but rather, lessons that can be learned so the business can grow better and stronger.

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