Let’s take a peek over IKEA catalogue

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By: Editorial Staff
Submitted December 20th 2010 & consists of 430 words.
Located in our collection of furniture-household articles.

Read 1663 times

Printed annually by the Swedish home furnishing retailer, IKEA catalogue or IKEA catalog (in US) is a popular mail-order catalogue . It was first published in Swedish language in 1951 and is now published each summer in 55 different editions, 27 languages for 37 countries .

Having the 70% share of the retailer’s annual marketing budget, it is used as the main marketing tool. The catalogue prints 175 million copies worldwide, approximately .

The IKEA Catalogue contains over 300 pages and about 12,000 products, distributed around the stores or by mail, by household who have ordered IKEA catalogue for themselves .

Most of the IKEA catalogues were produced by AB communications in Sweden where the original IKEA store and where IKEA Communications operates the largest photo studio .

IKEA catalogue also sources out modest and stylish products both for home and office use. Kitchen, Wardrobe, TV Media and Storage and Sofa’s are the subdivisions of IKEA catalogue .

What sets IKEA catalogue from others is its simplicity . In the first visit, people can understand what to do in the catalogue. What makes it more striking to clients is the opportunity to choose the one you liked the most .

If IKEA catalogue is available to the stores and home owners, it is also available online . It has same features and designs from the usual brochure and made it attractively handy.

The possibility of becoming regular clients from the company starts from the way they see the products, the way they like it and make regular purchases from them .

IKEA catalogue is priced from its novelty. People has already been accustomed to using recently invented goods to belong into one of the few modernized in the society

The goods are much appreciated in a well-defined catalogue and people will visit the company . IKEA present the goods as well as their services through the catalogue to help the company promote its production by including their structure, designs and prices .