Successful Viral Marketing Examples

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By: Editorial Staff
Submitted February 22nd 2011 & consists of 442 words.
Located in our collection of online-marketing-internet articles.

Read 2930 times

Nowadays, there are a lot of effective viral marketing examples that can be a good source of inspiration. If you intend on making a viral marketing campaign, it is a good idea to study the strategy that previous campaigns have utilized in order to become popular with people. Always remember that in viral marketing examples, the internet has always played an essential role in contributing to the success of a campaign. Here are some good viral marketing examples that are worth studying.

One of the most popular viral marketing examples that had a huge success in the video sharing site YouTube is the Â‘Will It Blend?Â’ campaign. It was created by Blendtec, a company that manufactures blender. This campaign is comprised of many videos that stars Blendtec founder Tom Dickson. Tom Dickson showcases the power of Blendtec blenders in each video by trying to blend different objects, such as light bulbs, pens, marbles, cellphones, an iPod, a golf ball, and many more. The videos were a huge hit in YouTube and it greatly improved the sales of Blendtec blenders.

Another effective viral marketing examples that became popular in the internete is RadioheadÂ’s Â‘In RainbowsÂ’ album. In this campaign, the band revealed that anyone can download the album for free in their website. However, those who wish to download the album have an option of donating any amount. There were over 1.2 million album downloads within just two weeks and it also earned a gross of $9.6 million. As it turns out, each person who downloaded it has given an average of $8.

YouTube may also be considered as one of the popular viral marketing examples today. Before the site became popular, there were only a small fraction of websites that stream videos in the internet. YouTube is the first platform that enabled people to upload and share their own videos to the internet. In addition to that, the videos that were uploaded to the website were embeddable, so that they can be put directly in websites, blogs, or forums. These characteristics have helped boosted YouTubeÂ’s popularity, which in effect, has become the internetÂ’s top video-sharing website today.