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A viral marketing campaign is a marketing technique that utilizes existing social networks with the goal of improving brand popularity or promoting a product. Also known as “word-of-mouth marketing”, “self-replicating advertising”, “pass it on marketing”, “explosive text marketing”, and “self-generating marketing”, this method makes use of social connections as well as the internet in order to make the campaign catch on. A viral marketing campaign can utilize promotional videos, music, Flash games, images, advertisements, ebooks, and other types of media.

The idea of viral marketing campaign is based on the logic of a self-replicating virus. The campaign medium is the virus and the goal is to “infect” the targeted market. If the campaign successfully influences a target person, that person will then go on to share the idea to another person, thus “infecting” even more people. Due to this, the popularity of the campaign surges exponentially. While the campaign is only initially exposed to some people, it nonetheless becomes popular to an even larger audience, making it very effective because of the user-to-user sharing.

In this day and age, the internet plays a huge role in any viral marketing campaign. This is due to the fact that numerous people use it and its ability to host the different kinds of media today. In addition, people utilize the internet for communication hence it is a very potent channel for sharing an idea with other people.

One particular aspect of the internet that is essential in a viral marketing campaign are social networks such as Facebook, Twitter, and YouTube. If you intend your campaign to spread like a wildfire, then you should do it by starting the fire, so to speak, on these social networks. This is because people consume a lot of time in these websites. People also use these websites to share online content to their contacts, making it the best medium for a viral marketing campaign.

To conclude, a viral marketing campaign is one of the most cost-effective method of promoting a product or brand. It uses social connections that is even boosted by the internet communication technology.

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